There are so many production companies today that finding the perfect one can really feel like a full-time job. You don’t want to make a big investment of time and cash, only to realize that the final product isn’t an accurate reflection of your brand.
The following are five considerations that can help you choose wisely:
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Do not make decisions if you haven’t talked to someone at the company first. It’s easy to see within the first few minutes whether they really care about your business or are just after your money. Take note of the questions they ask – are they specific and relevant to your company? Are they even asking any? You want a company that is going to be as passionate about your project as you are.
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Innovation and Creativity
With the great number of video production companies these days, everything can really start to look and sound the same eventually. And if you think their videos are “same old,” your customers will probably think that way as well. Thus, find yourself a production company that can create unique and original work. This way, you can make your video or videos more unforgettable and noteworthy. If you’re not sure, asking the company to pitch a few ideas first, is smart. This simple exercise will reveal their ability to come up with something special (or not).
You can get to know a company just by reading their blog, looking at their work, or speaking on the phone. Of course, a personal meeting is still best. You need to know if you have chemistry with these guys, or if you have the same work or business philosophies. If not, they may end up misrepresenting your culture.
Quality of Production
This is both a loaded and critical question. First things first, your videos should look and sound professional. Take a look at some of their previous work. For live action, is the lighting sufficient? What about the quality of the sound? For animations, did they use stock or custom illustrations? How fluid and creative are they? There are probably no wrong or right answers here. At the end of the day, there’s only one thing you should be clear about – whether you like their work or not.
Video production is far from cheap, but it can also be the first – if not the only – thing people will connect to your brand and business, so you need to do it absolutely right.. Price is and will always be a factor, but hopefully not the biggest one. Focus more on what you get in exchange for your money.